That’s Alyki's Project
06–20–24 Creatives: Ludovica Cassina, Mariana Florez Dowse
Tutor: Mario Vincenti
A school project developed for That's Alyiki, aimed at promoting a new capsule collection through a comprehensive communication strategy. This included crafting a press release, conceptualizing an event (such as a special initiative, an artist collaboration, or a co-marketing activity), and designing new patterns or unique colors tied to a theme of choice. Additionally, the project involved outlining a detailed budget for the proposed activities.previews